An a b test is showing two versions to see which performs better. Run an a b test.
It settles arguments that opinion cannot, which is why designers both love and resent it. An a b test measures the short term and misses whatever the change costs later.
1nouna b testShowing two versions to see which performs better.
“The a b test ran for two weeks on a tenth of the traffic.”
a b test is a test.
Practised in Marketing & Advertising