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audience share

nounB2Not compared — the two pools are counted one word at a time, so a phrase has no score

Audience share is the slice of all viewers that one channel holds. A twenty per cent audience share, lose audience share, the audience share fell.

It is a proportion of those watching at the time, which is why it is not the same as the raw number of viewers. A channel can gain audience share on a night when fewer people watched anything at all.

Definitions of audience share

  1. 1nounaudience shareThe slice of all viewers that one channel holds.B2

    “The final took a forty per cent audience share.”

audience share is a measure.

Practised in News & Communication

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