Other forms: baits, baiting, baited
Bait is the food put on a hook to attract a fish. Live bait, put bait on the hook, take the bait.
Taking the bait is the figurative use, meaning falling for a trap — and baiting somebody means provoking them deliberately. Clickbait promises more than the article gives. The word came from Old Norse and is related to bite, which is exactly what the bait is for.
1nounbaitFood put on a hook to attract a fish.
“He used bread as bait and waited for the fish to bite.”
2verbprovokeTo provoke somebody deliberately.
“The boys baited the new student until he lost his temper.”
Too few real examples of this word to estimate which sense is commonest.
bait is a lure.
Old Norse beita means food or bait, from a root meaning to bite. Bite and bit come from the same biting.
Proto-Indo-European
*bʰeyd-
Middle English
bayte
English, today
bait
From Middle English bayte. From Middle English bayte, bait, beite, from Old Norse beita (“food, bait”), from Proto-Germanic baitō (“that which is bitten, bait”), from Proto-Indo-European bʰeyd- (“to cleave, split, separate”). Cognate with German Beize (“mordant, corrosive fluid; marinade”), Old English bāt (“that which can be bitten, food, bait”). Related to bite.
Etymology from Wiktionary, CC BY-SA