Brand guidelines are the rules for how a brand may be used and shown. Follow the brand guidelines.
They cover logo, colour, spacing and what must never be done, which is usually the longest section. Brand guidelines exist so that a hundred people can produce work that looks like one.
1nounbrand guidelinesThe rules for how a brand may be used and shown.
“The brand guidelines ran to sixty pages and half of it was the logo.”
brand guidelines is rules.
Practised in Marketing & Advertising