branding

UK/ˈbrændɪŋ/US/ˈbrændɪŋ/

nounB2+Occasional — familiar, but not everyday · #9,239 of 15,258leans written

Branding is the work of giving a product a recognisable character. Rebranding exercise, strong branding, branding guidelines.

It is more than a logo: the name, the voice, the colours and what the thing reliably does all carry it, and consistency matters more than cleverness. The word comes from burning a mark into cattle to show ownership, which is exactly what a maker's mark on goods was doing.

Definitions of branding

1nounbrandingThe work of giving a product a recognisable character.B2+
“The café's new branding, with its bright logo and green cups, attracted younger customers.”

branding is a marketing practice.

Practised in Marketing & Advertising

Practise this word

branding in the wild

As of 2025, the branding of CRC Press presents it as part of the Routledge branding.
CRC Press
Livestock branding is a technique for marking livestock so as to identify the owner.
Livestock branding
In the American West, branding evolved into a complex marking system still in use today.
Livestock branding
Nation branding aims to measure, build and manage the reputation of countries (closely related to place branding).
Nation branding
Nation branding is a developing field in which scholars continue their search for a unified theoretical framework.
Nation branding

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From Wikipedia, CC BY-SA 4.0. These sentences were written by other people about their own subjects; they are here to show the word at work, not as anybody’s opinion.

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