A call to action is the line telling the reader exactly what to do next. Add a call to action.
One clear instruction beats three, since a choice is a reason to do nothing. A call to action that asks for something small works better than one asking for a commitment.
1nouncall to actionThe line telling the reader exactly what to do next.
“The call to action was one line and doubled the replies.”
call to action is a line.
Practised in Marketing & Advertising