A click-through rate is what share of viewers clicked. A poor click-through rate.
It measures interest rather than results, since a click is not a sale. A click-through rate of one per cent is normal in display advertising, which says a great deal.
1nounclick-through rateWhat share of viewers clicked.
“The click-through rate on the second version was four times the first.”
click-through rate is a measure.
Practised in Marketing & Advertising