A conversion rate is what share of visitors actually buy. Improve the conversion rate.
A small change in it is worth more than a large change in visitors, since the traffic already cost money. A conversion rate of two per cent is respectable in most of retail.
1nounconversion rateWhat share of visitors actually buy.
“The conversion rate doubled when they removed the account requirement.”
conversion rate is a measure.
Practised in Marketing & Advertising