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demographic

UK/ˌdɛm.əˈɡɹæf.ɪk/US/ˌdɛm.əˈɡɹæf.ɪk/
nounC12 meaningsOccasional — familiar, but not everyday · #8,755 of 15,258mostly written

Other forms: demographics

A demographic is a group defined by age, income or another shared trait. The target demographic, a young demographic, that demographic.

It is marketing and media vocabulary for the audience a product is aimed at. As an adjective it means to do with population statistics: demographic change, demographic data. Demographics as a plural noun means the make-up of a population — the demographics of the town. Note demography, the academic study; and that demographic change, meaning an ageing population, is one of the largest slow forces in most rich countries.

Max Roser from OurWorldinData.org · CC BY 4.0

Definitions of demographic

  1. 1noundemographicA group defined by age, income or another shared trait.C1

    “The new music channel is aimed at the teenage demographic.”

  2. 2adjectivepopulationTo do with population statistics.C1

    “Demographic changes mean there will soon be more old people than children in the country.”

demographic is a population group.

Where it comes from

  1. Ancient Greek

    δῆμος — people

  2. English

    demography

  3. English, today

    demographic

Built from

  • γραφή · Ancient Greek — writing, drawing, description

From demography + -ic. demography comes from demo + graphy (From Ancient Greek δῆμος (“people”) and -γραφία, from γραφή (“writing, drawing, description”)).

Etymology from Wiktionary, CC BY-SA

Practised in Politics & Society, Marketing & Advertising

Practise this word

Related words

  • demo
  • democracy
  • democratic
  • demography
  • demographics