A focus group is a small group asked what they think of something. Run a focus group.
People say what they think they should say, which is the weakness nobody designs around. A focus group is useful for finding out why rather than how many.
1nounfocus groupA small group asked what they think of something.
“The focus group liked everything and bought nothing.”
focus group is a group.
Coined by the market researcher Ernest Dichter from focused group interview.
coined by Ernest Dichter.
Etymology from Wiktionary, CC BY-SA
Practised in Marketing & Advertising