A landing page is the page an advertisement sends people to. Test the landing page.
It should answer exactly what the advertisement promised rather than being the home page. A landing page with two things to do converts worse than one with a single choice.
1nounlanding pageThe page an advertisement sends people to.
“The landing page loaded in nine seconds and half the visitors left.”
landing page is a page.
Landing plus page, from where a visitor lands after clicking.
1996, from landing + page.
Etymology from Wiktionary, CC BY-SA
Practised in Marketing & Advertising