Skip to content
ARCHIEENGLISH
LearnPlayWordsRanking
  • Learn
  • Play
  • Words
  • Ranking
  • Mine
← Vocabulary

merchandising

UK/ˈmɜːt͡ʃ(ə)ndaɪzɪŋ/US/ˈmɝt͡ʃənˌdaɪzɪŋ/
nounB2Occasional — familiar, but not everyday · #9,690 of 15,258leans written

Merchandising is selling goods that carry a brand's name. Film merchandising, merchandising rights, a merchandising deal.

For a big film it can earn more than the tickets, which is why the toy deal is agreed before shooting starts. In retail the word has an older and duller sense: how goods are chosen, priced and arranged in a shop to make them sell.

Pittigrilli · CC BY-SA 4.0

Definitions of merchandising

  1. 1nounmerchandisingSelling goods that carry a brand's name.B2

    “The band makes most of its money from merchandising, selling mugs, posters and T-shirts at concerts.”

merchandising is a kind of selling.

Where it comes from

From merchandise, from Old French marchandise, from marchand, a merchant, from Latin mercari, to trade.

  1. Middle English

    marchaundising — commerce, trading; commodities, goods; (plural) dealings with other persons

  2. English, today

    merchandising

Built from

  • marchaundisen · Middle English — to engage in commerce, traffic

From Late Middle English marchaundising (“commerce, trading; commodities, goods; (plural) dealings with other persons”)marchandising, marchaundisinge, marchaundisyng, marchaundisynge, from marchaundisen (“to engage in commerce, traffic”) (see further at merchandise) + -ing. The English word is analysable as merchandise + ing.

Etymology from Wiktionary, CC BY-SA

Practised in Marketing & Advertising

Practise this word

merchandising in the wild

  • The American rock band Kiss has licensed a large amount of merchandising throughout their career.

    Kiss merchandising

  • The strip spawned many merchandising tie-ins, including books, dolls, paper dolls, pins, bisque nodders and comic books.

    Toots and Casper

  • The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.

    Visual merchandising

  • Visual merchandising traditionally occurs in brick and mortar stores using a blend of lighting, color combinations, and articles of decor to stimulate an observer and generate interest.

    Visual merchandising

  • Hwang's play, printed on a navy blue shirt, depicted two filmmakers who lament the failure of their picture and the nature of merchandising in Hollywood.

    Merchandising (play)

1 / 2

From Wikipedia, CC BY-SA 4.0. These sentences were written by other people about their own subjects; they are here to show the word at work, not as anybody’s opinion.