Moreish means so good you cannot stop eating it. Dangerously moreish, these are moreish.
It is British, informal and entirely about the second handful rather than the first. Salt, fat and crunch together are what make a snack moreish, which food companies know precisely.
1adjectivemoreishSo good you cannot stop eating it.
“The salted almonds were moreish enough to finish the bowl.”
moreish is a quality.
From more + -ish.
Etymology from Wiktionary, CC BY-SA
Practised in Texture & Touch