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patronize

UK/ˈpætɹəˌnaɪz/US/ˈpeɪtɹəˌnaɪz/
verbC1Common in everyday speech and writing · #6,728 of 15,258leans spoken

Other forms: patronized, patronizing, patronizes

To patronize is to be a regular customer, or to talk down to somebody. Patronize the local shop, don't patronize me, a patronizing tone.

The two senses have drifted a long way apart and only the second is heard in ordinary speech. A patronizing tone treats the listener as less capable than they are, and the word for it is the same as the word for a patron who supports an artist.

Definitions of patronize

  1. 1verbpatronizeTo be a regular customer, or to talk down to somebody.C1

    “Local families have patronized the little bakery for generations.”

patronize is a using, or a condescending.

Also accepted in games: patronise

Where it comes from

From patron, from Latin patronus, a protector, from pater, a father. British spelling is patronise.

  1. Medieval Latin

    patronizāre — to lead a galley as patron

  2. Old French

    patroniser

  3. English, today

    patronize

From patron + ize; or from Old French patroniser, from Medieval Latin patronizāre (“to lead a galley as patron”). patternize.

Etymology from Wiktionary, CC BY-SA

Practise this word

patronize in the wild

  • Fox implored people to patronize their libraries and read.

    The Saga of Baby Divine

  • Members were required to undertake efforts to publicize and campaign against the hiring of cheap foreign labor and to patronize only "American" businesses.

    Order of United American Mechanics

  • On average, over 25 million deaf and hard of hearing travelers will patronize the hotel and hospitality industry each year.

    ADA Compliance Kit

  • Hospitality law is a legal and social practice related to the treatment of a person's guests or those who patronize a place of business.

    Hospitality law

  • The consumer, expecting to find a West Coast Video store, sees the Blockbuster Video and decides to patronize the suitable replacement.

    Initial interest confusion

1 / 2

From Wikipedia, CC BY-SA 4.0. These sentences were written by other people about their own subjects; they are here to show the word at work, not as anybody’s opinion.

Related words

  • patron
  • patronage