A positioning statement is the written claim about who a brand is for. Write a positioning statement.
It names the customer, the need and why you rather than anybody else, in one sentence. A positioning statement that could be said by a competitor is not a positioning statement.
1nounpositioning statementThe written claim about who a brand is for.
“The positioning statement fitted on one line and settled every argument.”
positioning statement is a statement.
Practised in Marketing & Advertising