Prime time is the evening hours when the most people are watching. A prime time slot, shown in prime time, prime time television.
It runs roughly from seven to ten at night, and advertising costs most in it. Streaming has weakened the idea, since a programme released at midnight can be watched at any hour.
1nounprime timeThe evening hours when the most people are watching.
“The interview was moved to prime time at a day's notice.”
prime time is a period.
Practised in News & Communication