Product placement is paying for goods to appear inside a film or show. Obvious product placement, a product placement deal, riddled with product placement.
It works because it cannot be skipped the way an advertisement break can. British broadcasters must signal product placement on screen, which is what the small P in the corner means.
1nounproduct placementPaying for goods to appear inside a film or show.
“The car in every scene was product placement rather than a choice.”
product placement is a form of advertising.
Practised in News & Communication