retargeting

nounC1Very rare — outside the 30,000 commonest English words, so you will meet it in writing rather than in speechToo rare in one of the two pools to compare — fewer than 20 uses in speech or in writing

Retargeting is advertising again to people who already looked. Set up retargeting.

It is the reason a pair of shoes follows you round the internet for a fortnight. Retargeting works well up to a point and then becomes the thing everybody complains about.

Definitions of retargeting

1nounretargetingAdvertising again to people who already looked.C1
“Retargeting brought back about a fifth of the people who had abandoned a basket.”

retargeting is a technique.

Where it comes from

retarget comes from re- + target.

Etymology from Wiktionary, CC BY-SA

Practised in Marketing & Advertising

Practise this word

retargeting in the wild

In software engineering, retargeting is an attribute of software development tools that have been specifically designed to generate code for more than one computing platform.
Retargeting
In addition, ad retargeting may or may not be included as part of the pay for performance model.
Pay for performance advertising
Some agencies may include retargeting as part of the overall work that produces the results they get paid for.
Pay for performance advertising
Dynamic creative (also known as personalized retargeting), allows an advertiser to display a banner created on-the-fly for a particular consumer based on specific pages that they viewed.
Behavioral retargeting
Search retargeting is a form of retargeting employed by online marketers that target an audience based on the previous searches they conduct on other websites.
Search retargeting

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From Wikipedia, CC BY-SA 4.0. These sentences were written by other people about their own subjects; they are here to show the word at work, not as anybody’s opinion.

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