Return on investment is what you got back compared with what you spent. Measure the return on investment.
It is quoted as a percentage, so a small project can beat a large one. Return on investment is easy to calculate and hard to attribute, since something else may have caused the result.
1nounreturn on investmentWhat you got back compared with what you spent.
“The return on investment on the whole campaign was under one.”
return on investment is a measure.
Also accepted in games: roi
Practised in Marketing & Advertising