Rural means belonging to the countryside, far from cities. A rural area, rural life, rural broadband.
The opposite is urban. Rural is the word used in policy and statistics — rural population, rural deprivation, rural transport — and it is defined by settlement size rather than by scenery. Rural idyll is the phrase for the romantic version, and it is usually written by somebody who does not live there. Note rustic, which means rural in a picturesque and slightly rough way; and rural dean, a church office.
1adjectiveruralBelonging to the countryside.
“Rural broadband there is about a tenth of the speed in the city.”
rural is a quality of the countryside.
Latin ruralis comes from rus, the countryside — the same root as rustic. In rus was the Roman phrase for going out of the city, and the whole English vocabulary of the country divides between this Latin word and the native Germanic ones.
Latin
rūrālis — rural
Old French
rural
English, today
rural
Built from
From Old French rural, from Latin rūrālis (“rural”), from rūs (“countryside”) + -ālis.
Etymology from Wiktionary, CC BY-SA