A split test is a trial that divides the audience between versions. Set up a split test.
The division must be random, or the result measures the split rather than the change. A split test needs enough people to be sure, and most are stopped far too early.
1nounsplit testA trial that divides the audience between versions.
“The split test showed no difference at all after a month.”
split test is a test.
Practised in Marketing & Advertising