tagline

nounB2Very rare — outside the 30,000 commonest English words, so you will meet it in writing rather than in speechleans written

Other forms: taglines

A tagline is the line that sums up what a brand promises. A memorable tagline, the tagline says, change the tagline.

The good ones make a claim rather than a description, which is why they survive decades while the advertisements around them are forgotten. In film it is the line on the poster rather than in the script.

Definitions of tagline

1nountaglineThe line that sums up what a brand promises.B2
“The ad agency spent weeks on a short tagline to go under the new logo.”

tagline is a line.

Where it comes from

Tag plus line, from the tag in the sense of a label attached to something.

From tag + line.

Etymology from Wiktionary, CC BY-SA

Practised in Marketing & Advertising

Practise this word

tagline in the wild

In January 2014, MilkPEP discontinued its Milk Mustache and "got milk?" advertisements, launching a new campaign with the tagline "Milk Life".
Got Milk?
In entertainment, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect.
Tagline
Many tagline slogans are reiterated phrases associated with an individual, social group, or product.
Tagline
The station's name "TraXX" is derived from the word 'Track' and 'XX', the later denoting the old tagline 'Xperience the Xcitement'.
TraXX FM
The station's initial tagline was 'Travel and Music' after re-branding to a tourism-oriented radio station.
TraXX FM

1 / 2

From Wikipedia, CC BY-SA 4.0. These sentences were written by other people about their own subjects; they are here to show the word at work, not as anybody’s opinion.

← Vocabulary