Wallet-friendly means costing little enough that your bank balance stays happy. A wallet-friendly option, wallet-friendly prices, surprisingly wallet-friendly.
It is advertising language and softer than cheap, which is exactly why sellers reach for it. The -friendly pattern is very productive, and gives us family-friendly and environmentally friendly too.
1adjectivewallet-friendlyCosting little enough that your bank account stays happy.
“The set menu is the wallet-friendly way to eat there.”
wallet-friendly is a quality.
Also accepted in games: affordable, budget-friendly
Practised in Shopping & Money