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conversion

UK/kənˈvɜːʃ(ə)n/US/kənˈvɝʒən/
nounC13 meaningsCommon in everyday speech and writing · #7,409 of 15,258mostly written

Other forms: conversions

In rugby, a conversion is the kick taken after a try for extra points. Missed the conversion, kick the conversion, converted from the touchline.

The kick is taken in line with where the try was scored, which is why players try to touch down near the posts. In American football, the conversion is the attempt after a touchdown. In marketing, conversion is the point at which a visitor becomes a customer, and conversion rate is the central number in the whole business. And in religion, conversion is changing your faith. Note convert, both verb and noun.

Hamedog · Attribution

Definitions of conversion

  1. 1nounconversionThe kick taken after a score for extra points.C1

    “He kicked the conversion between the posts to give his team two more points.”

  2. 2nounvisitorThe point at which a visitor becomes a customer.C1

    “Conversion is about two per cent, which is apparently good.”

  3. 3nounchangeA change of religion or of use.B2

    “The conversion of the chapel into flats took about three years.”

conversion is a turning or change.

Where it comes from

Latin conversio means a turning around, from convertere — con- plus vertere, to turn. Every sense is a turn: the ball turned into points, the visitor turned into a customer, the believer turned to a new faith.

  1. Latin

    conversiō

  2. Anglo-Norman

    conversion

  3. Middle English

    conversion

  4. English, today

    conversion

From Middle English conversion, conversioun, borrowed from Anglo-Norman conversion, from Latin conversiō, from converto.

Etymology from Wiktionary, CC BY-SA

Practised in Sports & Games Played, Marketing & Advertising

Practise this word

Related words

  • conversion rate
  • loft conversion