Other forms: cross-selling
To cross-sell is to sell something extra alongside the main purchase. Cross-sell insurance, cross-sell to existing customers, a cross-sell opportunity.
It differs from upselling, since cross-selling adds a different product and upselling adds a better version of the same one. Banks were fined heavily for pressing staff to cross-sell products nobody needed.
1verbcross-sellTo sell something extra alongside the main purchase.
“When you buy a phone, the shop will try to cross-sell you a case and insurance.”
cross-sell is a selling.
Cross-, across, plus sell, from marketing usage.
Middle English
cross
English
cross
English, today
cross-sell
From cross- + sell. cross comes from Middle English cross. From Middle English cross, cros, from Old English cros (“rood, cross”), from Old Norse kross, from Old Irish cros, from Latin crux (crucī). In this sense displaced native Middle English rode, from Old English rōd (“cross”); see rood. a doublet of crouch and crux. Compare Welsh croes, Irish crois. The sense of "two intersecting lines drawn or cut on a surface; two lines intersecting at right angles" without regard to religious signification develops from the late 14th century.
Etymology from Wiktionary, CC BY-SA