Other forms: differentiators
A differentiator is the thing that makes you unlike your rivals. Find a real differentiator.
Price is the weakest one, since anybody can copy it by Friday. A differentiator only counts if customers can actually tell and actually care.
1noundifferentiatorThe thing that makes you unlike your rivals.
“The only real differentiator was that somebody answered the telephone.”
differentiator is a difference.
New Latin
differentiātus
English
differentiate
English, today
differentiator
From differentiate + -or. differentiate Borrowed from New Latin differentiātus, from differentiō, from differentia. From New Latin differentiātus, perfect passive participle of differentiō (see -ate and -ate), from Latin differentia (“difference”); see difference.
Etymology from Wiktionary, CC BY-SA