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discount

UK/dɪˈskaʊnt/US/dɪˈskaʊnt/
nounB1+3 meaningsCommon in everyday speech and writing · #3,777 of 15,258neutral

Other forms: discounted, discounts, discounting

A discount is money off the price. Twenty percent off a coat in the sale, a student discount on a train ticket, the loyalty card that takes a pound off your coffee every tenth visit.

The noun takes ON: a discount on the full fare, and things sell at a discount. The verb is spelled the same but stressed differently — DIScount the noun, disCOUNT the verb — and it does two jobs. Shops discount stock at the end of a season, and people discount an idea, meaning they push it aside as not worth taking seriously. That second sense catches learners out: to say we cannot discount the possibility of rain is to say we cannot rule it out. As an adjective it labels the cheap end of a market — a discount airline, a discount store.

Daderot · Public domain

Definitions of discount

  1. 1noundiscountAn amount taken off the usual price.B1+~91%

    “Members get a ten percent discount on every booking.”

    synonyms: reduction

  2. 2verbsellTo sell something for less than the usual price.B1~7%

    “The shop discounted everything by half after Christmas.”

  3. 3verbtreatTo treat something as unlikely or unimportant, and set it aside.C1~2%

    “The police have not discounted the possibility of a second driver.”

Shares are an estimate: a language model read 20 sentences found in the wild and placed 15 of them on a sense (5 were unclear) — a count of our sample, not a measurement of English.

discount is a reduction in price.

Also accepted in games: reduction

Where it comes from

Discount is counting taken away. Latin computo, to reckon or count, picked up dis-, meaning away, to make Medieval Latin discomputo, to deduct, and French descompte carried it into English. The sum is done, and then something is struck off the end of it.

  1. Latin

    dis- — away

  2. Medieval Latin

    discomputō — to deduct, discount

  3. Old French

    disconter

  4. French

    descompte

  5. English, today

    discount

Built from

  • desconter · Old French — reckon off, account back, discount
  • computō · Latin — to reckon, count

Alteration of French descompte, décompte, from Old French disconter, desconter (“reckon off, account back, discount”), from Medieval Latin discomputō (“to deduct, discount”), from Latin dis- (“away”) + computō (“to reckon, count”). by surface analysis, dis- + count.

Etymology from Wiktionary, CC BY-SA

Practised in Shopping & Money, Business & Money, Marketing & Advertising

Practise this word

discount in the wild

  • The discount is usually associated with a discount rate, which is also called the discount yield.

    Discounting

  • The "discount rate" is the rate at which the "discount" must grow as the delay in payment is extended.

    Discounting

  • Marshalls, Inc. is an American chain of discount store formatted department stores owned by TJX.

    Marshalls

  • Customers generally check out near the front of the store in discount department stores, while high-end traditional department stores include sales counters within each department.

    Department store

  • In recent years, the discount rate has been approximately a percentage point above the federal funds rate (see Lombard credit).

    Discount window

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From Wikipedia, CC BY-SA 4.0. These sentences were written by other people about their own subjects; they are here to show the word at work, not as anybody’s opinion.

Related words

the computō family

counterdiscount

discount — used about once every 696 pages · #3,777 · point at the bar for the others

  • count
  • countless
  • counterpart
  • counterpoint
  • discount code