positioning

UK/pəˈzɪʃənɪŋ/US/pəˈzɪʃənɪŋ/

nounC1Occasional — familiar, but not everyday · #8,949 of 15,258leans written

Positioning is the place a brand aims to hold in people's minds. Brand positioning, positioning statement, reposition the product.

The insight behind it is that the contest is for a place in memory rather than for a place on a shelf — being the cheap one or the safe one is a position, and holding two is usually impossible. The idea was named by Ries and Trout in 1972. Note position, from the Latin for placing.

Definitions of positioning

1nounpositioningThe place a brand aims to hold in people's minds.C1
“The company changed its positioning to appeal to younger, wealthier customers.”

positioning is a marketing idea.

Practised in Marketing & Advertising

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positioning in the wild

In marketing, positioning is the mental perception of a product or brand by customers.
Positioning (marketing)
The origins of the concept of positioning concept are unclear.
Positioning (marketing)
A positioning system is a system for determining the position of an object in space.
Positioning system
Wi-Fi / Li-Fi access points, Bluetooth beacons or Ultra-Wideband beacons), magnetic positioning, dead reckoning.
Indoor positioning system
The EPI (ethical positioning index) is an index which measures how ethically a brand is positioned.
Ethical positioning index

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From Wikipedia, CC BY-SA 4.0. These sentences were written by other people about their own subjects; they are here to show the word at work, not as anybody’s opinion.

Related words

positioning statement

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