Other forms: promoted, promoting, promotes
To promote is to raise somebody in rank, or to push a product publicly. Promote him to manager, promote the album, promoted to the first division.
In sport, to be promoted is to move up a division, and in chess a pawn reaching the far rank is promoted to any piece you choose. The Latin means to move forward, which covers every sense the word has.
1verbraiseTo raise somebody in rank.
“After two years as a waiter, he was promoted to restaurant manager.”
2verbpromoteTo push a product publicly.
“The band is touring Europe to promote their new album.”
promote is a raising, or an advertising.
Latin promovere means to move forward — pro, forward, plus movere, to move.
Latin
prōmōtus
English, today
promote
Built from
Borrowed from Latin prōmōtus. From Latin prōmōtus, perfect passive participle of prōmoveō (“move forward, advance”).
Etymology from Wiktionary, CC BY-SA