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promotional

UK/pɹəˈməʊʃənəl/US/pɹəˈmoʊʃənəl/
adjectiveB2+Occasional — familiar, but not everyday · #9,342 of 15,258mostly written

Promotional means done in order to advertise something. A promotional offer, promotional material, promotional tour.

It marks the purpose rather than the form, which is why a promotional interview and a promotional discount are the same thing from a marketing point of view. Promotional pricing sells at a loss to win customers, and whether they stay afterwards is the whole question. Note promote, from the Latin for moving forward.

Definitions of promotional

  1. 1adjectivepromotionalDone in order to advertise something.B2+

    “The shop handed out free promotional T-shirts with its logo printed on the front.”

promotional is a quality of advertising.

Where it comes from

  1. Latin

    prōmotiō

  2. Old French

    promocion

  3. English

    promotion

  4. English, today

    promotional

From promotion + -al. promotion comes from Middle English -, from Old French promocion, from Latin prōmotiō, from la + prōmoveō. Late Middle English -, from Old French promocion, from Latin prōmotiō, from Latin prōmoveō (“to move forward”). Equivalent to promote + ion.

Etymology from Wiktionary, CC BY-SA

Practised in Word Building

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promotional in the wild

  • Promotion is also one of the elements in the promotional mix or promotional plan.

    Promotion (marketing)

  • Typically a promo is marked with some variation of the following text: "Licensed for promotional use only.

    Promotional recording

  • A promotional model is a model hired to drive consumer demand for a product, service, brand, or concept by directly interacting with potential customers.

    Promotional model

  • Most promotional models are conventionally attractive in physical appearance.

    Promotional model

From Wikipedia, CC BY-SA 4.0. These sentences were written by other people about their own subjects; they are here to show the word at work, not as anybody’s opinion.

Related words

the prōmotiō family

promotion

promotional — used about once every 4,394 pages · #9,342 · point at the bar for the others

  • promote