Other forms: slogans
A slogan is the short punchy phrase a brand or a campaign repeats until everybody knows it. An advertising slogan, a campaign slogan, chant a slogan.
The best ones are three or four words long and survive the product. In politics a slogan is chanted on a march or printed on a poster, and slogans are criticised precisely for being memorable rather than true. Tagline and strapline are the marketing terms for the same thing under an advertisement. Note sloganeering, meaning speaking in slogans instead of arguments.
1nounsloganA short punchy phrase repeated by a brand or campaign.
“The slogan outlived the company by about twenty years.”
synonyms: motto, tagline
slogan is a memorable phrase.
Also accepted in games: motto
Scottish Gaelic sluagh-ghairm means army cry — the shout of a Highland clan going into battle. A word for a war cry became a word for a jingle, which is one of the sharpest downgrades in the language.
Proto-Indo-European
*ǵeh₂r-
Proto-Indo-European
*slowgʰos
Proto-Celtic
*slougos — army, troop
Old Irish
slóg — army; (by extension) assembly, crowd
Scottish Gaelic
sluagh-ghairm — battle cry
English, today
slogan
Built from
From slughorn. From earlier sloggorne, slughorne, slughorn (“battle cry”), borrowed from Scottish Gaelic sluagh-ghairm (“battle cry”), from Old Irish slóg (“army; (by extension) assembly, crowd”) + gairm (“a call, cry”). Slóg is derived from Proto-Celtic slougos (“army, troop”), from Proto-Indo-European slowgʰos, slowgos (“entourage”); and gairm from Proto-Celtic garsman (“a call, shout”), ultimately from Proto-Indo-European ǵeh₂r- (“to call, shout”). The English word is cognate with Latin garriō (“to chatter, prattle”), Old English caru (“anxiety, care, worry; grief, sorrow”).
Etymology from Wiktionary, CC BY-SA