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sponsor

UK/ˈspɒn.səː/US/ˈspɑn.sɚ/
verbB22 meaningsCommon in everyday speech and writing · #3,582 of 15,258leans written

Other forms: sponsored, sponsors, sponsoring

To sponsor is to pay to support an event or a person, usually in return for publicity. Sponsor the tournament, sponsored by a bank, sponsor a runner.

In charity fundraising, sponsoring somebody means promising money if they complete a challenge — a sponsored walk, sponsor me. In broadcasting and sport, a sponsor buys the association with an event and its name on the shirt. As a noun, a sponsor is also the person who proposes something formally, and in recovery groups a sponsor is a more experienced member who supports a newer one.

Definitions of sponsor

  1. 1verbsponsorTo pay to support an event or person.B2

    “The tournament has been sponsored by the same bank since 1994.”

    synonyms: fund, back, underwrite

  2. 2nouncompanyA person or company that provides such support.B2

    “The festival lost its main sponsor and had to cancel several concerts.”

sponsor is a supporter.

Also accepted in games: fund, back

Where it comes from

Latin sponsor means a guarantor, from spondere, to promise solemnly — the same verb behind spouse and respond. A sponsor was originally somebody who stood surety for another person's promise.

  1. Latin

    sponsor

  2. English, today

    sponsor

From Latin sponsor. Latin spōnsor (“a surety", in Late Latin "a sponsor in baptism”).

Etymology from Wiktionary, CC BY-SA

Practised in Sharper Verbs

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Related words

the sponsor family

sponsor

sponsor — used about once every 621 pages · #3,582 · point at the bar for the others