Other forms: endorsements
An endorsement is a public statement that you back someone or something. A politician's endorsement of a candidate the week before a vote, a footballer's face on a cereal box, five stars and a quote from a famous name on the back of a book.
The verb is endorse: you endorse a plan, a candidate, a product. In marketing, an endorsement is a well-known person paid to say they use the thing, and an endorsement deal is the money side of that. The word also works in banking and law — signing your name on the back of a cheque is an endorsement, and in Britain an endorsement on your driving licence is an official note of an offence you would rather not have. It nearly always takes OF: the endorsement OF a candidate, the endorsement OF the plan. And it sounds official, so keep it out of small talk; friends do not endorse each other's dinner choices.
1nounendorsementA public statement of support for a person, product or idea.~64%
“The union's endorsement arrived the day before the vote.”
2nounmarketingAn arrangement in which a well-known person is paid to back a product in public.~23%
“She earns more from endorsements than from playing.”
3nounsignatureA signature on the back of a cheque or document that makes it valid or passes it to someone else.~9%
“The bank returned the cheque for a missing endorsement.”
4nounofficialAn official note added to a driving licence or an insurance policy, recording an offence or a change of cover.~4%
“Speeding got him an endorsement on his licence and a higher premium.”
Shares are an estimate: a language model read 22 sentences found in the wild and placed 22 of them on a sense — a count of our sample, not a measurement of English.
Latin
dossum
Old French
endosser — to put on the back
Middle English
endosse
Medieval Latin
indorso
English
endorse
English, today
endorsement
Built from
From endorse + -ment. endorse Alteration influenced by Medieval Latin indorso of Middle English endosse, from Old French endosser (“to put on the back”), from Latin dossum, alternative form of dorsum (“back”), from which also dorsal (“of the back”). That is, the ‘r’ was dropped in dossum, which developed into Old French and then endosse, and then the ‘r’ was re-introduced into English via the Medieval Latin indorsare, which had retained the ‘r’. Note that the alternative spelling indorse also uses the initial ‘i’ from Latin (in-, rather than en-), but this form is now rare.
Etymology from Wiktionary, CC BY-SA