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rebrand

UK/ɹiːˈbɹænd/<q:verb>US/ɹiːˈbɹænd/<q:verb>
verbB2Very rare — outside the 30,000 commonest English words, so you will meet it in writing rather than in speech — brand sits at #1,961mostly written

Other forms: rebranded, rebranding, rebrands

To rebrand is to give a company a new name and look. Rebrand after the merger.

It is expensive and is often done to escape a reputation rather than to gain one. A rebrand that changes only the logo changes nothing anybody outside the company notices.

Definitions of rebrand

  1. 1verbrebrandTo give a company a new name and look.B2

    “They chose to rebrand entirely after the second inquiry.”

rebrand is a change.

Where it comes from

  1. Proto-Germanic

    *brandaz — flame; flaming; fire-brand; torch; sword

  2. Proto-West Germanic

    *brand

  3. Old English

    brand — fire; flame; burning; torch; sword

  4. Middle English

    brand

  5. English

    brand

  6. English, today

    rebrand

From re- + brand. brand comes from Middle English brand, from Old English brand (“fire; flame; burning; torch; sword”), from Proto-West Germanic brand, from Proto-Germanic brandaz (“flame; flaming; fire-brand; torch; sword”), derived from Proto-Germanic brinnaną (“to burn”), possibly from Proto-Indo-European bʰrewh₁- (“to boil; brew”). Cognate with Scots brand, West Frisian brân (“fire”), Dutch brand, German Brand, Danish brand, Swedish brand (“blaze, fire”), Icelandic brandur, French brand (< Germanic). More distantly cognate with Proto-Slavic gorěti (“to burn”).

Etymology from Wiktionary, CC BY-SA

Practised in Marketing & Advertising

Practise this word

rebrand in the wild

  • After its big rebrand in 2008 and the latest smaller rebrand in 2012, VTM regained strength with popular shows.

    VTM (TV channel)

  • The channel was rebranded along with VTM 2, VTM 3, VTM 4, VTM Non-Stop and VTM Goldwhile VTM Kids changed their logo on April 1, 2025.

    VTM (TV channel)

  • The channel was rebranded Syfy on January 5, 2010, as part of global rebrand.

    SciFi (France)

  • Some years later, it was changed for SYFY on August 29, 2017, as part of another global rebrand.

    SciFi (France)

  • Before it rebrand back to its B-98 name, it was known as The Zebra 97.9, and had a Mainstream Rock format beginning in the mid-1990s.

    KZBB

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From Wikipedia, CC BY-SA 4.0. These sentences were written by other people about their own subjects; they are here to show the word at work, not as anybody’s opinion.

Related words

the brand family

brand

rebrand — used too rare to measure · point at the bar for the others

  • brandish