teaser

US/ˈtiːzɚ/

nounB2+Rare in speech; mostly a word you read · #12,230 of 15,258leans written

Other forms: teasers

A teaser is an advertisement that hints without explaining. A teaser campaign, release a teaser, teaser trailer.

The gap is the mechanism — curiosity is uncomfortable, so a teaser that withholds the product makes people look for it. A teaser trailer is shorter than a full one and often made long before the film is finished. Note tease beneath it.

Definitions of teaser

1nounteaserAn advertisement that hints without explaining.B2+
“The studio released a short teaser showing only the hero's shadow.”

teaser is an advertisement.

Where it comes from

Proto-West Germanic
*taisijan — to separate, tug, shred
Old English
tǣsan — to tease
Middle English
tesen
English
tease
English, today
teaser

From tease + -er. tease comes from Middle English tesen, from Old English tǣsan (“to tease”), from Proto-West Germanic taisijan (“to separate, tug, shred”).

Etymology from Wiktionary, CC BY-SA

Practised in Marketing & Advertising

Practise this word

teaser in the wild

A brain teaser is a form of puzzle that requires thought to solve.
Brain teaser
Logic puzzles and riddles are specific types of brain teasers.
Brain teaser
A teaser trailer, also shortened to teaser, is a short trailer and a form of teaser campaign advertising that focuses on film and television programming.
Teaser trailer
Short in length, teaser trailers contain a little material from the advertised content to be released.
Teaser trailer
A cold open (also called a teaser sequence) is a narrative technique used in television and film.
Cold open

From Wikipedia, CC BY-SA 4.0. These sentences were written by other people about their own subjects; they are here to show the word at work, not as anybody’s opinion.

Related words

the tǣsan family

tease

teaser — used about once every 12,385 pages · #12,230 · point at the bar for the others

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