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advertise

UK/ˈædvəˌtaɪ̯z/US/ˈædvɚˌtaɪ̯z/
verbB1+2 meaningsCommon in everyday speech and writing · #6,501 of 15,258neutral

Other forms: advertising, advertised, advertises

To advertise is to tell the public about something you want to sell. Or about a job you want filled.

It takes for when you are looking for something, so advertising for a cleaner means placing a notice. It works without an object too, since a company advertises. There is a useful figurative sense about discretion, and not advertising the fact means keeping quiet about it, which is a very British way of describing modesty. British English spells it with an s in both countries, since it is not one of the -ize verbs.

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Definitions of advertise

  1. 1verbadvertiseTo promote something publicly in order to sell it.B1+

    “They advertise on local radio.”

  2. 2verbwidelyTo make something widely known.B2

    “He did not exactly advertise the fact that he had left.”

Where it comes from

To advertise was to warn. Middle French avertir meant to give notice or to warn somebody, and the word took up the business of selling only much later.

  1. Middle French

    advertir

  2. Anglo-Norman

    advertir — to inform

  3. Middle English

    advertisen

  4. English, today

    advertise

Built from

  • avertir · French — to warn, give notice to

From Middle English advertisen, from Anglo-Norman advertir (“to inform”), avertir, Middle French advertir, avertir (“to warn, give notice to”), with the French -iss- infix assimilated to -ise, -ize and probably influenced by the noun advertisement. Compare also advert.

Etymology from Wiktionary, CC BY-SA

Practise this word

Related words

the avertir family

advertisingadvertise

advertise — used about once every 2,009 pages · #6,501 · point at the bar for the others

  • advertisement