Marketing & Advertising
Work & business · 101 words
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The words
101 words
- a b testnoun · B2Showing two versions to see which performs better.
- astroturfingnoun · C2Faking grassroots support for a product or view.
- attribution/ˌæ.tɹɪˈbju.ʃən/noun · C1Working out which advertisement actually caused a sale.
- backlinknoun · C1A link from another site pointing at yours.
- benchmark/ˈbɛnt͡ʃmɑːk/noun · B2+A rival's result used as a standard to beat.
- billboard/ˈbɪlˌboɹd/noun · B1+The giant advertising board beside the road.
- bounce ratenoun · C1What share of visitors left without doing anything.
- brand/ˈbɹænd/noun · B1The famous name and logo a company puts on its products.
- brand guidelinesnoun · B2The rules for how a brand may be used and shown.
- branding/ˈbrændɪŋ/noun · B2+The work of giving a product a recognisable character.
- budget/ˈbʌd͡ʒ.ɪt/noun · B1The money set aside for a campaign.
- bundle/ˈbʌn.dl̩/noun · B2Several products sold together at one price.
- buzz/bʌz/noun · B2The excited talk building around something.
- call to actionnoun · B2The line telling the reader exactly what to do next.
- campaign/kæmˈpeɪn/noun · B1+An organised run of advertising with one aim.
- churn/tʃɜːn/verb · C1To stir or move about violently.
- click-through ratenoun · B2What share of viewers clicked.
- clickbait/ˈklɪkbeɪt/noun · B2A headline that promises more than the page gives.
- commercial/kəˈmɜː.ʃəl/noun · B1An advertisement broadcast on radio or television.
- competitor/kəmˈpɛt.ɪ.tɚ/noun · B1+Another company after the same customers.
- conversion/kənˈvɜːʃ(ə)n/noun · C1The kick taken after a score for extra points.
- conversion ratenoun · C1What share of visitors actually buy.
- copy/ˈkɒpi/noun · A2The words written for an advertisement.
- copywriter/ˈkɒpiˌɹaɪtə/noun · B2+Somebody who writes advertising words for a living.
- cross-sellverb · C1To sell something extra alongside the main purchase.
- demographic/ˌdɛm.əˈɡɹæf.ɪk/noun · C1A group defined by age, income or another shared trait.
- differentiator/dɪf.əˈɹɛn.ʃi.eɪ.tə/noun · C1The thing that makes you unlike your rivals.
- discount/dɪˈskaʊnt/noun · B1+A cut in the price — twenty percent off!
- display/dɪsˈpleɪ/noun · B2An arrangement of goods meant to catch the eye.
- embargo/ɪmˈbɑɹɡoʊ/noun · C1An agreement not to publish before a set time.
- endorsement/ɪnˈdɔːɹs.mənt/noun · B2+A well-known person publicly backing a product.
- engagement/ɪnˈɡeɪd͡ʒ.mənt/noun · B1The promise period between proposing and the wedding.
- focus groupnoun · B2A small group asked what they think of something.
- freemium/ˈfɹiː.miː.əm/noun · C1Free to use, with the good parts charged for.
- funnel/ˈfʌnəl/noun · B1+The cone-shaped tool for pouring liquid into a narrow neck.
- greenwashingnoun · C1Claiming to be kinder to the planet than you are.
- headline/ˈhɛd.laɪn/noun · B1+The line at the top meant to stop you scrolling.
- impressions/ɪmˈpɹɛʃənz/noun · C1How many times an advertisement was shown.
- influencer marketingnoun · B2Paying somebody with followers to promote a product.
- insight/ˈɪnsaɪ̯t/noun · B2A useful truth about customers found in the data.
- jingle/ˈd͡ʒɪŋɡl̩/noun · B2The short catchy tune in an advertisement.
- keyword/ˈkiː.wɜːd/noun · B1+A word people search for that you want to be found by.
- landing pagenoun · B2The page an advertisement sends people to.
- launch/lɔːnt͡ʃ/noun · B1The moment a product is first put on sale.
- launch eventnoun · B2A gathering held to introduce something new.
- lead/ˈlɛd/noun · C1Somebody who has shown enough interest to follow up.
- logo/ˈləʊ.ɡəʊ/noun · B2The symbol that stands for a company at a glance.
- loss leader/ˈlɒs ˈliːdə(ɹ)/noun · C1Something sold cheap to bring people in.
- loyalty/ˈlɔɪəlti/noun · B2Staying faithful to your people through good and bad.
- mascot/ˈmæsˌkɒt/noun · B1+The costumed animal that dances for the crowd at games.
- merchandising/ˈmɜːt͡ʃ(ə)ndaɪzɪŋ/noun · B2Selling goods that carry a brand's name.
- metrics/ˈmɛt.ɹɪks/noun · B2The numbers chosen to show how things are going.
- mockupnoun · B2+A realistic sample of how something will look.
- niche/niːʃ/noun · C1The small special spot that fits you perfectly — in a market or wall.
- open ratenoun · B2What share of an email's recipients opened it.
- organic reachnoun · C1The audience you reach without paying for it.
- packaging/ˈpæ.kə.dʒɪŋ/noun · B1+The wrapping, and the selling it does on the shelf.
- paid reachnoun · C1The audience you reach by buying advertising.
- pitch/pɪt͡ʃ/noun · B2The short case made for buying something.
- placement/ˈpleɪ̯smənt/noun · B2A period of work experience as part of a course.
- point of sale/ˌpɔɪnt əv ˈseɪl/noun · B2The place and moment a purchase happens.
- positioning/pəˈzɪʃənɪŋ/noun · C1The place a brand aims to hold in people's minds.
- positioning statementnoun · C1The written claim about who a brand is for.
- press kitnoun · C1The pack of material given to journalists.
- promotion/pɹəˈməʊʃn̩/noun · B1+A temporary offer meant to lift sales.
- proposition/ˌpɹɑpəˈzɪʃən/noun · C1A statement that is either true or false.
- prospect/ˈpɹɒspɛkt/noun · B2The chance of something happening in the future.
- prototype/ˈpɹəʊtətaɪp/noun · B2+An early working version made to test an idea.
- questionnaire/ˌk(w)ɛstʃəˈnɛə/noun · B2+The printed list of questions in a survey.
- reach/ɹiːt͡ʃ/verb · A2To stretch out your arm to get something; to arrive at a place.
- rebrand/ɹiːˈbɹænd/<q:verb>verb · B2To give a company a new name and look.
- referral/ɹɪˈfɜː.ɹəl/noun · B2+Being sent on to a specialist by a doctor.
- respondent/ɹɪˈspɒn.dənt/noun · B2+Somebody who answers a survey.
- retargetingnoun · C1Advertising again to people who already looked.
- retention/ɹɪˈtɛnʃən/noun · B2+Keeping customers rather than losing them.
- return on investmentnoun · B2What you got back compared with what you spent.
- rolloutnoun · B2+Releasing something in stages across places or groups.
- sample sizenoun · B2How many people a study actually asked.
- segment/ˈsɛɡ.mənt/noun · C1One identifiable part of a whole market.
- seonoun · B2Shaping a site so search engines rank it higher.
- shelf spacenoun · B2How much room a product gets in a shop.
- slogan/ˈsləʊɡ(ə)n/noun · B2+The short punchy phrase a brand or campaign repeats forever.
- split testnoun · C1A trial that divides the audience between versions.
- sponsorshipnoun · B2+Money paid to have your name attached to something.
- style guidenoun · B2The rules for wording, colour and layout.
- subscription/səbˈskɹɪpʃən/noun · B1+A regular payment for ongoing access to a service or magazine.
- survey/ˈsɜːveɪ/noun · B1+A set of questions asked of many people to learn what they think.
- taglinenoun · B2The line that sums up what a brand promises.
- target audiencenoun · B2The particular people a campaign is aimed at.
- testimonial/tɛstɪˈməʊni.əl/noun · B2+A customer's own words used to persuade others.
- tone of voicenoun · B2The consistent personality a brand writes in.
- trial periodnoun · B2A stretch of free use before you must pay.
- unboxingnoun · B2The experience of opening a product for the first time.
- unsubscribe ratenoun · B2What share chose to stop receiving your email.
- upsellverb · C1To persuade a customer to buy the dearer version.
- word of mouthphrase · B2News that spreads from person to person, not from ads.